Digital Billboards in Champaign to Display Tornado Warnings

Champaign, Ill. — Wouldn’t it be great if huge, luminescent signs could instantly warn us if tornados are approaching? Thanks to a donation from Adams Outdoor Advertising to the people of Central Illinois in the interest of public safety, digital billboards in Champaign, Ill., will soon do just that.

Adams Outdoor Advertising in Champaign has nine digital billboards situated in some of the highest traffic areas in the city. If a tornado warning is in effect within 20 miles of the structures, they will display notifications from the National Weather Service – potentially alerting tens of thousands if they’re in danger and need to seek shelter.

“Digital billboards are great at reaching a lot of people fast, so it’s a perfect medium for these alerts,” said Reid Reker, general manager of Adams Outdoor locations in Champaign and Peoria. “We currently donate space to the FBI for Amber Alerts; now we’ve given the National Weather Service access to the network too.”

Adams Outdoor will implement weather alerts in Peoria as well, so the next time there’s a storm brewing in central Illinois, look to the digital billboards! We look forward to providing this public service to the community.

About Adams Outdoor Advertising

Adams Outdoor Advertising is one of the most recognized outdoor companies in the nation. Currently covering 14 markets in 8 states throughout the U.S., Adams provides its customers with a vast array of out-of-home advertising products. Locally, Adams has received recognition for their partnerships with 40 North, City of Champaign, Crisis Nursery, Crime Stoppers, and many other non-profit organizations. For more information visit

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